MARKETING STRATEGIES TO INCREASE CUSTMER SATISFACTION Essay

MARKETING STRATEGIES TO INCREASE CUSTMER SATISFACTION - Essay ExampleA comparison of the expectations that a customer may have had as a result of any trade and the subsequent reality after the purchase of a product, service or trying out of something that had been the subject of a market campaign can result in the customer being satisfied or dissatisfied with their closer interaction. Customer satisfaction determines the repeat purchase behavior of a customer, their word to mouth recommendation and loyalty to a firm as well as any long term business association. It is remote more expensive to gain a new customer then it is to retain an existing one and customer experiences do get repeated to others in the market. Marketing involves the whole customer interaction with a company or firm and any expectations that a customer has as a result of merchandising have to be fulfilled in reality. Thus, the marketing strategy that is pursued by a firm does determine the profits that it can m ake and the achiever that can be enjoyed. This dissertation proposal attempts to present a research project that will try to investigate ingredients of marketing that can give cash advance to customer satisfaction in an age of computing, telecommunications and information technology networks.Marketing is about making people awargon of solutions for their human and social needs in a cost effective and appropriate manner so that profits can be made for those who are providing the solutions as well as those who are communicating the message about the existence of the available solutions (Kotler, 2005, Chapter 1). Although effective marketing can take many forms, it should be able to satisfy the target listening and meet their need for information about what is available in a manner that is both engaging and informative. If information is conveyed in a manner that is pleasing and exciting, then it is very likely that potential customers will be attracted to a product, service or sol ution for which they perceive that they have a need. The scope of marketing